Cita APA (7a ed.)

Cooper, R. G. (1993). Winning at new products: Accelerating the process from idea to launch (2nd ed.). Addison-Wesley.

Cita Chicago Style (17a ed.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2nd ed. Reading, Massachusetts [etc.]: Addison-Wesley, 1993.

Cita MLA (9a ed.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2nd ed. Addison-Wesley, 1993.