APA (7th ed.) Citation

Donovan, H. M., & Mitchell, G. (1924). Advertising response: A research into influences that increase sales. J. B. Lippincott Company.

Chicago Style (17th ed.) Citation

Donovan, H. M., and George Mitchell. Advertising Response: A Research into Influences That Increase Sales. Philadelphia [etc.]: J. B. Lippincott Company, 1924.

MLA (9th ed.) Citation

Donovan, H. M., and George Mitchell. Advertising Response: A Research into Influences That Increase Sales. J. B. Lippincott Company, 1924.