Cita APA (7a ed.)

Pessemier, E. A. (1966). New-product decisions: An analytical approach. McGraw-Hill.

Cita Chicago Style (17a ed.)

Pessemier, Edgar A. New-product Decisions: An Analytical Approach. New York [etc.]: McGraw-Hill, 1966.

Cita MLA (9a ed.)

Pessemier, Edgar A. New-product Decisions: An Analytical Approach. McGraw-Hill, 1966.