Cita APA (7a ed.)

Greyser, S. A. (1981). Cases in advertising and communications management (2nd ed.). Prentice-Hall International.

Cita Chicago Style (17a ed.)

Greyser, Stephen A. Cases in Advertising and Communications Management. 2nd ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 1981.

Cita MLA (9a ed.)

Greyser, Stephen A. Cases in Advertising and Communications Management. 2nd ed. Prentice-Hall International, 1981.