Marketing the firm's viewpoint
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York : London :
MacMillan Company ; Collier-Macmillan
1966.
|
| Edition: | 1st printing Collier-Macmillan Student ed |
| Series: | The MacMillan Marketing Series
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003095379703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XIII, 718 p. : gráf. ; 21 cm |
|---|---|
| Bibliography: | Bibliogr. Índice |
