APA (7th ed.) Citation

Otteson, S. F., Patterson, J. M., & Panschar, W. G. (1966). Marketing: The firm's viewpoint (1st printing Collier-Macmillan Student ed.). MacMillan Company ; Collier-Macmillan.

Chicago Style (17th ed.) Citation

Otteson, Schuyler Franklin, James M. Patterson, and William G. Panschar. Marketing: The Firm's Viewpoint. 1st printing Collier-Macmillan Student ed. New York : London: MacMillan Company ; Collier-Macmillan, 1966.

MLA (9th ed.) Citation

Otteson, Schuyler Franklin, et al. Marketing: The Firm's Viewpoint. 1st printing Collier-Macmillan Student ed. MacMillan Company ; Collier-Macmillan, 1966.