Marketing for hospitality and tourism

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Bowen, John (John T.), 1948-, Makens, James C.
Format: Book
Language:Inglés
Published: Harlow, Essex : Pearson cop. 2014.
Edition:6th ed., Pearson new international ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003078539703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:II, 630 p. : il. ; 28 cm
Bibliography:Bibliogr. Índices
ISBN:9781292020037