APA (7th ed.) Citation

Waibel, P. (2012). Putting the poor first: How base-of-the-pyramid ventures can learn from development approaches. Greenleaf.

Chicago Style (17th ed.) Citation

Waibel, Piera. Putting the Poor First: How Base-of-the-pyramid Ventures Can Learn from Development Approaches. Sheffield: Greenleaf, 2012.

MLA (9th ed.) Citation

Waibel, Piera. Putting the Poor First: How Base-of-the-pyramid Ventures Can Learn from Development Approaches. Greenleaf, 2012.