Varadarajan, R. P., Bharadwaj, S. G., & Thirunarayana, P. N. (1991). Attitudes towards marketing practices, consumerism and government regulations: A study of managers and consumers in an industrializing country. Haworth Press.
Cita Chicago Style (17a ed.)Varadarajan, Rajan P., Sundar G. Bharadwaj, y P. N. Thirunarayana. Attitudes Towards Marketing Practices, Consumerism and Government Regulations: A Study of Managers and Consumers in an Industrializing Country. New York: Haworth Press, 1991.
Cita MLA (9a ed.)Varadarajan, Rajan P., et al. Attitudes Towards Marketing Practices, Consumerism and Government Regulations: A Study of Managers and Consumers in an Industrializing Country. Haworth Press, 1991.
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