Moriarty, S. E., Wells, W., & Mitchell, N. (2009). Advertising: Principles & practice (8th ed.). Prentice-Hall.
Cita Chicago Style (17a ed.)Moriarty, Sandra E., William Wells, y Nancy Mitchell. Advertising: Principles & Practice. 8th ed. Englewood Cliffs, New Jersey: Prentice-Hall, 2009.
Cita MLA (9a ed.)Moriarty, Sandra E., et al. Advertising: Principles & Practice. 8th ed. Prentice-Hall, 2009.
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