Wood, M. B. (2008). The marketing plan hanbook (3rd ed.). Pearson-Prentice Hall.
Cita Chicago Style (17a ed.)Wood, Marian Burk. The Marketing Plan Hanbook. 3rd ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2008.
Cita MLA (9a ed.)Wood, Marian Burk. The Marketing Plan Hanbook. 3rd ed. Pearson-Prentice Hall, 2008.
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