Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage

Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage

Bibliographic Details
Main Author: Shoemaker, Stowe (-)
Other Authors: Lewis, Robert C., Yesawich, Peter C.
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Pearson Education cop. 2007.
Subjects:
Marketing de servicios.
Turismo > marketing.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002959219703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Edición revisada de: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, cop. 2000.
Physical Description:XXXV, 662 p. : col. il., mapas ; 28 cm + 1 CD-ROM
ISBN:9780131182400

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