Cita APA (7a ed.)

Russell, J. T., & Lane, W. R. (1996). Kleppner's advertising procedure (13th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Russell, J. Thomas, y W. Ronald Lane. Kleppner's Advertising Procedure. 13th ed. Englewood Cliffs, New Jersey: Prentice Hall, 1996.

Cita MLA (9a ed.)

Russell, J. Thomas, y W. Ronald Lane. Kleppner's Advertising Procedure. 13th ed. Prentice Hall, 1996.