APA (7th ed.) Citation

Havlena, W. J., & DeSarbo, W. S. (1991). On the measurement of perceived consumer risk. [s.n.].

Chicago Style (17th ed.) Citation

Havlena, William J., and Wayne S. DeSarbo. On the Measurement of Perceived Consumer Risk. [S.l.]: [s.n.], 1991.

MLA (9th ed.) Citation

Havlena, William J., and Wayne S. DeSarbo. On the Measurement of Perceived Consumer Risk. [s.n.], 1991.