Cita APA (7a ed.)

Havlena, W. J., & DeSarbo, W. S. (1991). On the measurement of perceived consumer risk. [s.n.].

Cita Chicago Style (17a ed.)

Havlena, William J., y Wayne S. DeSarbo. On the Measurement of Perceived Consumer Risk. [S.l.]: [s.n.], 1991.

Cita MLA (9a ed.)

Havlena, William J., y Wayne S. DeSarbo. On the Measurement of Perceived Consumer Risk. [s.n.], 1991.