Cita APA (7a ed.)

Markides, C. C., & Geroski, P. (2005). Fast second: How smart companies bypass radical innovation to enter and dominate new markets. Jossey-Bass.

Cita Chicago Style (17a ed.)

Markides, Constantinos C., y Paul Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. San Francisco: Jossey-Bass, 2005.

Cita MLA (9a ed.)

Markides, Constantinos C., y Paul Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets. Jossey-Bass, 2005.