Creveling, C. M., Hambleton, L., & McCarthy, B. (2006). Six sigma for marketing processes: An overview for marketing executives, leaders, and managers. Prentice-Hall.
Chicago Style (17th ed.) CitationCreveling, Clyde M., Lynne Hambleton, and Burke McCarthy. Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers. Upper Saddle River, New Jersey [etc.]: Prentice-Hall, 2006.
MLA (9th ed.) CitationCreveling, Clyde M., et al. Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers. Prentice-Hall, 2006.
Warning: These citations may not always be 100% accurate.