Cita APA (7a ed.)

Kotler, P. (2004). Marketing (10a ed.). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing. 10a ed. Madrid [etc.]: Pearson-Prentice Hall, 2004.

Cita MLA (9a ed.)

Kotler, Philip. Marketing. 10a ed. Pearson-Prentice Hall, 2004.