APA (7th ed.) Citation

Dekimpe, M. G., & Hanssens, D. M. (1997). Sustained spending and persistent response: A new look at long-term marketing profitability. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Dekimpe, Marnik G., and Dominique M. Hanssens. Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability. Cambridge, Massachusetts: Marketing Science Institute, 1997.

MLA (9th ed.) Citation

Dekimpe, Marnik G., and Dominique M. Hanssens. Sustained Spending and Persistent Response: A New Look at Long-term Marketing Profitability. Marketing Science Institute, 1997.