Cita APA (7a ed.)

Luck, D. J., & Krum, J. R. (1981). Conditions conducive to the effective use of marketing research in the corporation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Luck, David J., y James R. Krum. Conditions Conducive to the Effective Use of Marketing Research in the Corporation. Cambridge, Massachusetts: Marketing Science Institute, 1981.

Cita MLA (9a ed.)

Luck, David J., y James R. Krum. Conditions Conducive to the Effective Use of Marketing Research in the Corporation. Marketing Science Institute, 1981.