APA (7th ed.) Citation

Harvey, M. G., Lusch, R. F., & Cavarkapa, B. (1996). A marketing mix for the 21st century. [s.n.].

Chicago Style (17th ed.) Citation

Harvey, Michael G., Robert F. Lusch, and Branko Cavarkapa. A Marketing Mix for the 21st Century. [S.l.]: [s.n.], 1996.

MLA (9th ed.) Citation

Harvey, Michael G., et al. A Marketing Mix for the 21st Century. [s.n.], 1996.