Vakratsas, D., & Ambler, T. (1996). Advertising effects: A taxonomy and review of concepts, methods and results from the academic literature. Marketing Science Institute.
Chicago Style (17th ed.) CitationVakratsas, Demetrios, and Tim Ambler. Advertising Effects: A Taxonomy and Review of Concepts, Methods and Results from the Academic Literature. Cambridge, Massachusetts: Marketing Science Institute, 1996.
MLA (9th ed.) CitationVakratsas, Demetrios, and Tim Ambler. Advertising Effects: A Taxonomy and Review of Concepts, Methods and Results from the Academic Literature. Marketing Science Institute, 1996.
Warning: These citations may not always be 100% accurate.
