Cita APA (7a ed.)

Vakratsas, D., & Ambler, T. (1996). Advertising effects: A taxonomy and review of concepts, methods and results from the academic literature. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Vakratsas, Demetrios, y Tim Ambler. Advertising Effects: A Taxonomy and Review of Concepts, Methods and Results from the Academic Literature. Cambridge, Massachusetts: Marketing Science Institute, 1996.

Cita MLA (9a ed.)

Vakratsas, Demetrios, y Tim Ambler. Advertising Effects: A Taxonomy and Review of Concepts, Methods and Results from the Academic Literature. Marketing Science Institute, 1996.