APA (7th ed.) Citation

Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising and Promotion Management. New York [etc.]: McGraw-Hill, 1987.

MLA (9th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising and Promotion Management. McGraw-Hill, 1987.