Malhotra, N. K. (1993). Marketing research: An applied orientation. Prentice-Hall International.
Cita Chicago Style (17a ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. Englewood Cliffs, New Jersey: Prentice-Hall International, 1993.
Cita MLA (9a ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. Prentice-Hall International, 1993.
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