Cita APA (7a ed.)

McDonald, M. H. B., & Leppard, J. W. (1993). The marketing audit: Translating marketing theory into practice (Pbk. ed.). Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H. B., y John W. Leppard. The Marketing Audit: Translating Marketing Theory into Practice. Pbk. ed. Oxford [etc.]: Butterworth-Heinemann, 1993.

Cita MLA (9a ed.)

McDonald, Malcolm H. B., y John W. Leppard. The Marketing Audit: Translating Marketing Theory into Practice. Pbk. ed. Butterworth-Heinemann, 1993.