APA (7th ed.) Citation

Kaser, K., & Oelkers, D. B. (2001). Sports and entertainment marketing. South-Western.

Chicago Style (17th ed.) Citation

Kaser, Ken, and Dotty Boen Oelkers. Sports and Entertainment Marketing. Cincinnati: South-Western, 2001.

MLA (9th ed.) Citation

Kaser, Ken, and Dotty Boen Oelkers. Sports and Entertainment Marketing. South-Western, 2001.