Convergence marketing strategies for reaching the new hybrid consumer
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Upper Saddle River, NJ :
Financial Times-Prentice Hall
2002.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002797509703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice |
|---|---|
| Physical Description: | XXVIII, 336 p. : il. ; 24 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780130650757 |
