Cita APA (7a ed.)

Wind, Y., Mahajan, V., & Gunther, R. E. (2002). Convergence marketing: Strategies for reaching the new hybrid consumer. Financial Times-Prentice Hall.

Cita Chicago Style (17a ed.)

Wind, Yoram, Vijay Mahajan, y Robert E. Gunther. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Upper Saddle River, NJ: Financial Times-Prentice Hall, 2002.

Cita MLA (9a ed.)

Wind, Yoram, et al. Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Financial Times-Prentice Hall, 2002.