Cita APA (7a ed.)

Lilien, G. L., & Kotler, P. (1983). Marketing decision making: A model building approach. Harper & Row.

Cita Chicago Style (17a ed.)

Lilien, Gary L., y Philip Kotler. Marketing Decision Making: A Model Building Approach. New York: Harper & Row, 1983.

Cita MLA (9a ed.)

Lilien, Gary L., y Philip Kotler. Marketing Decision Making: A Model Building Approach. Harper & Row, 1983.