Day, R. L. (1968). Marketing models: Quantitative and behavioral. International Textbook.
Cita Chicago Style (17a ed.)Day, Ralph L. Marketing Models: Quantitative and Behavioral. Scranton, Pennsylvania: International Textbook, 1968.
Cita MLA (9a ed.)Day, Ralph L. Marketing Models: Quantitative and Behavioral. International Textbook, 1968.
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