Cita APA (7a ed.)

Green, P. E., & Frank, R. M. (1967). A manager's guide to marketing research: Survey of recent developments. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Green, Paul E., y Roslyn M. Frank. A Manager's Guide to Marketing Research: Survey of Recent Developments. New York [etc.]: John Wiley & Sons, 1967.

Cita MLA (9a ed.)

Green, Paul E., y Roslyn M. Frank. A Manager's Guide to Marketing Research: Survey of Recent Developments. John Wiley & Sons, 1967.