APA (7th ed.) Citation

Crisp, R. D. (1957). Marketing research. McGraw-Hill.

Chicago Style (17th ed.) Citation

Crisp, Richard D. Marketing Research. New York [etc.]: McGraw-Hill, 1957.

MLA (9th ed.) Citation

Crisp, Richard D. Marketing Research. McGraw-Hill, 1957.

Warning: These citations may not always be 100% accurate.