International and global marketing concepts and cases
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Chicago [etc.] :
Irwin
1995.
|
| Series: | The Irwin Series in Marketing
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002796269703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XIII, 640 p. ; 24 cm |
|---|---|
| Bibliography: | Bibliogr.: p. 565-570 |
| ISBN: | 9780256157239 |
