Toyne, B., & Walters, P. G. P. (1989). Global marketing management: A strategic perspective (2nd ed.). Allyn and Bacon.
Cita Chicago Style (17a ed.)Toyne, Brian, y Peter George Pakenham Walters. Global Marketing Management: A Strategic Perspective. 2nd ed. Boston [etc.]: Allyn and Bacon, 1989.
Cita MLA (9a ed.)Toyne, Brian, y Peter George Pakenham Walters. Global Marketing Management: A Strategic Perspective. 2nd ed. Allyn and Bacon, 1989.
Precaución: Estas citas no son 100% exactas.