Cita APA (7a ed.)

Hall, J. A. (1991). Bringing new products to market: The art and science of creating winners. AMACOM.

Cita Chicago Style (17a ed.)

Hall, John A. Bringing New Products to Market: The Art and Science of Creating Winners. New York: AMACOM, 1991.

Cita MLA (9a ed.)

Hall, John A. Bringing New Products to Market: The Art and Science of Creating Winners. AMACOM, 1991.