APA (7th ed.) Citation

Heerde, H. J. v., Leeflang, P. S. H., & Wittink, D. R. (2002). Flexible decomposition of price promotion effects using store-level scanner data. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Heerde, Harald J. van, Peter S. H. Leeflang, and Dick R. Wittink. Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data. Cambridge, Massachusetts: Marketing Science Institute, 2002.

MLA (9th ed.) Citation

Heerde, Harald J. van, et al. Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data. Marketing Science Institute, 2002.