Cita APA (7a ed.)

Heerde, H. J. v., Leeflang, P. S. H., & Wittink, D. R. (2002). Flexible decomposition of price promotion effects using store-level scanner data. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Heerde, Harald J. van, Peter S. H. Leeflang, y Dick R. Wittink. Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Heerde, Harald J. van, et al. Flexible Decomposition of Price Promotion Effects Using Store-level Scanner Data. Marketing Science Institute, 2002.