Cita APA (7a ed.)

Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Upper Saddle River, New Jersey: Prentice-Hall, 2002.

Cita MLA (9a ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Prentice-Hall, 2002.