Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior

Managing customer-initiated contacts with manufacturers the impact on share of category requirements and word-of-mouth behavior

Bibliographic Details
Main Author: Bowman, Douglas (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Narayandas, Das
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2001.
Series:Report (Marketing Science Institute) ; 01,110.
Subjects:
Satisfacción del consumidor > mediciones.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002734669703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Working Paper Series
Physical Description:21 p. ; 28 cm
Bibliography:Bibliogr.: p. 18-19

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