Cita APA (7a ed.)

Bowman, D., & Narayandas, D. (2001). Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Bowman, Douglas, y Das Narayandas. Managing Customer-initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-mouth Behavior. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Bowman, Douglas, y Das Narayandas. Managing Customer-initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-mouth Behavior. Marketing Science Institute, 2001.