APA (7th ed.) Citation

Rust, R. T., Moorman, C., & Dickson, P. R. (2000). Getting returns from service quality: Is the conventional wisdom wrong? Marketing Science Institute.

Chicago Style (17th ed.) Citation

Rust, Roland T., Christine Moorman, and Peter R. Dickson. Getting Returns from Service Quality: Is the Conventional Wisdom Wrong? Cambridge, Massachusetts: Marketing Science Institute, 2000.

MLA (9th ed.) Citation

Rust, Roland T., et al. Getting Returns from Service Quality: Is the Conventional Wisdom Wrong? Marketing Science Institute, 2000.