Cita APA (7a ed.)

Hiebing, R. G., & Cooper, S. W. (1994). How to write a successful marketing plan: A disciplined and comprehensive approach. NTC Business Books.

Cita Chicago Style (17a ed.)

Hiebing, Roman G., y Scott W. Cooper. How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach. Lincolnwood, Illinois: NTC Business Books, 1994.

Cita MLA (9a ed.)

Hiebing, Roman G., y Scott W. Cooper. How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach. NTC Business Books, 1994.