Cita APA (7a ed.)

Garber, L. L., Burke, R. R., & Jones, J. M. (2000). The role of package color in consumer purchase consideration and choice. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Garber, Lawrence L., Raymond R. Burke, y J. Morgan Jones. The Role of Package Color in Consumer Purchase Consideration and Choice. Cambridge, Massachusetts: Marketing Science Institute, 2000.

Cita MLA (9a ed.)

Garber, Lawrence L., et al. The Role of Package Color in Consumer Purchase Consideration and Choice. Marketing Science Institute, 2000.