Cita APA (7a ed.)

Boyd, H. W., & Massy, W. F. (1972). Marketing management. Harcourt Brace Jovanovich.

Cita Chicago Style (17a ed.)

Boyd, Harper W., y William F. Massy. Marketing Management. New York [etc.]: Harcourt Brace Jovanovich, 1972.

Cita MLA (9a ed.)

Boyd, Harper W., y William F. Massy. Marketing Management. Harcourt Brace Jovanovich, 1972.