APA (7th ed.) Citation

Dirksen, C. J., & Kroeger, A. (1960). Advertising principles and problems. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. Homewood (Illinois): Richard D. Irwin, 1960.

MLA (9th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. Richard D. Irwin, 1960.