Cita APA (7a ed.)

Zaltman, G., & Wallendorf, M. (1979). Consumer behavior: Basic findings and management implications. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Zaltman, Gerald, y Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. New York [etc.]: John Wiley & Sons, 1979.

Cita MLA (9a ed.)

Zaltman, Gerald, y Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. John Wiley & Sons, 1979.