Cita APA (7a ed.)

Park, C. W., Jun, S. Y., & MacInnis, D. J. (1999). Choosing what I want versus rejecting what I don't want: An application of decision framing to product option choice decisions. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Park, C. Whan, Sung Youl Jun, y Deborah J. MacInnis. Choosing What I Want Versus Rejecting What I Don't Want: An Application of Decision Framing to Product Option Choice Decisions. Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Park, C. Whan, et al. Choosing What I Want Versus Rejecting What I Don't Want: An Application of Decision Framing to Product Option Choice Decisions. Marketing Science Institute, 1999.