Analyzing media interactions the effects of coordinated TV-print advertising campaigns
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Cambridge, Massachusetts :
Marketing Science Institute
1999.
|
| Series: | Report (Marketing Science Institute) ;
99,120. |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002673979703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
Request an interlibrarian loan:
Email
| Item Description: | En la port.: Working Paper |
|---|---|
| Physical Description: | 35 p. ; 28 cm |
| Bibliography: | Bibliogr.: p. 33-35 |
