Cita APA (7a ed.)

Edell, J. A., & Keller, K. L. (1999). Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Edell, Julie A., y Kevin Lane Keller. Analyzing Media Interactions: The Effects of Coordinated TV-print Advertising Campaigns. Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Edell, Julie A., y Kevin Lane Keller. Analyzing Media Interactions: The Effects of Coordinated TV-print Advertising Campaigns. Marketing Science Institute, 1999.