APA (7th ed.) Citation

Edell, J. A., & Keller, K. L. (1999). Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Edell, Julie A., and Kevin Lane Keller. Analyzing Media Interactions: The Effects of Coordinated TV-print Advertising Campaigns. Cambridge, Massachusetts: Marketing Science Institute, 1999.

MLA (9th ed.) Citation

Edell, Julie A., and Kevin Lane Keller. Analyzing Media Interactions: The Effects of Coordinated TV-print Advertising Campaigns. Marketing Science Institute, 1999.