Cita APA (7a ed.)

Dichter, E. (1971). Motivating human behavior. McGraw-Hill.

Cita Chicago Style (17a ed.)

Dichter, Ernest. Motivating Human Behavior. New York [etc.]: McGraw-Hill, 1971.

Cita MLA (9a ed.)

Dichter, Ernest. Motivating Human Behavior. McGraw-Hill, 1971.